Skip to content

The platform

One engine for outbound, from your website to a booked meeting

Rhenyx works out who to sell to, writes to each person, runs email and LinkedIn together, protects your domain, answers replies and books the meeting. You approve the plan. The engine does the rest.

Start free trial
  • Free trial with 500 credits
  • Nothing is sent without your approval

How it fits together

Six steps, one record for every lead

Each step hands its work to the next, so nothing falls between tools and no one gets contacted twice.

  1. You approve

    Find the right people

  2. You approve

    Research and write

  3. Run the sequence

  4. Land in the inbox

  5. Handle replies

  6. Book and hand over

Targeting

Know who to sell to before you spend a credit

Rhenyx reads your website, works out what you sell and who buys it, and drafts your target market in about two minutes. Change it in plain words, like “leave out agencies and focus on the UK.” Nothing is sourced until you sign off.

Then it finds the people: decision-makers who match, checked against your CRM and past campaigns so no one is contacted twice, and verified before they cost you a credit. Or bring your own list.

What you get

  • Industries, company size, regions, roles and buying triggers, drafted for you
  • Every change saved as a new version, so you can see what you approved
  • Contacts deduplicated and verified before you’re charged

You control the profile, the regions and roles, and whether to use your own list.

brightwell.ioReadingExample data
From your website
What you sellRevenue analytics for B2B growth teams
Who buys itGrowth and marketing leaders at B2B software companies with 50 to 500 people
Change it in plain words
For example: “leave out agencies and focus on the UK”
Target marketDraft v1
IndustriesB2B SaaSMarketing agenciesFintech
Company size50 to 500 people
RegionsUKUSDACH
RolesHead of GrowthVP Marketing
Buying triggersHiring SDRsNew funding
31companies match
96people match

Step 1 of 6: Read the website

Personalization

Messages people read, because each one is written for them

Before writing a word, Rhenyx researches each person and their company: recent news, hiring, their role, what the company sells. Then it writes one message per person. Every personal detail links back to where it came from. If a claim can’t be backed up, it isn’t used.

The preview: before anything is sent, you read sample emails written for real prospects. Adjust the tone, length and call to action in plain words until they sound like you, then approve.

What you get

  • About 100 researched emails an hour
  • The source beside every personal line
  • Your style set once and applied to every message

You control the style, the offer and the final sign-off.

Sample emailsHeld for your reviewExample data
People4 of 45
Email draft
To Maya R. · Lantern Health
Two SDR hires in London

Hi Maya,

Saw you’re hiring two SDRs in London. Usually that means pipeline is the bottleneck.

Brightwell shows growth teams which accounts are worth the SDRs’ time, from the data you already have.

Teams your size usually see where the pipeline leaks within the first week.

Worth a 20-minute call next week to see if it fits?

Best,
Sam at Brightwell

Source: Careers pageChecked against the research
Research · Lantern Health
Careers page: two SDR roles in London
Series A announced3 days ago
LinkedIn: post on pipeline targets
If a claim can’t be traced, it isn’t used

Step 1 of 5: Research each person

Email + LinkedIn

Follow-up that never slips, on the channels your buyers use

Email and LinkedIn run as one sequence for each person. LinkedIn steps go out at a human pace, inside your working hours. The moment someone replies on either channel, every remaining step for them stops.

What you get

  • Connection requests, LinkedIn messages and emails in a single sequence
  • Daily limits and varied gaps between actions keep LinkedIn activity natural
  • A reply anywhere pauses everything for that person

You control the steps, the timing, daily limits and working hours.

Sequence · Growth leaders, UKEmail + LinkedInDay 1Example data
PersonEmail · Day 1Connect · Day 3Email · Day 6Message · Day 9Email · Day 12
Maya R.Lantern HealthSendingQueuedQueuedQueuedQueued
Jonas K.Halden FreightSendingQueuedQueuedQueuedQueued
Priya V.Corvo LabsSendingQueuedQueuedQueuedQueued
Omar D.Pennant AnalyticsSendingQueuedQueuedQueuedQueued
LinkedIn steps go out 09:00 to 17:00, at most 20 a day, with varied gaps replied, so their remaining steps stopped

Step 1 of 7: Day 1

Deliverability

Reach the inbox and keep your domain healthy

Rhenyx checks your domain setup, warms up each mailbox, paces sending and watches bounce and complaint rates. If something looks wrong, sending slows or pauses on its own, before your domain takes the hit.

What you get

  • SPF, DKIM and DMARC checks with step-by-step fixes
  • Warm-up and a gradual ramp for every new mailbox
  • Up to 200 emails a day from each mailbox, under caps you set
  • Unsubscribes honored across every campaign at once

You control which mailboxes send, daily caps and sending windows.

Sending healthHealthyExample data
Domain setupAll three pass
SPFWhich servers may send for your domainPassed
DKIMEvery message signed as yoursPassed
DMARCWhat inboxes do with anything elsePassed
Watched on every send
BouncesWithin the safe rangeOK
ComplaintsNone this weekOK
UnsubscribesHonored across every campaign at onceOK
Mailboxes3 connected
priya@brightwell.ioDaily cap 40Sending
sales@brightwell.ioDaily cap 40Sending
hello@brightwell.ioWarm-up · day 9Warming up
Up to 200 emails a day from each mailbox, under caps you set, inside your sending window
hello@ slowed itself down after a soft bounce, before your domain took the hit

Step 1 of 5: Check the domain

Replies and meetings

No interested buyer left waiting

Replies are sorted as they arrive: interested, question, not now, out of office or unsubscribe. Routine questions are answered from your own material. Anything outside it, such as pricing, contracts or an unhappy reply, comes straight to you with the full thread and a suggested answer, and automation stops for that person. When someone is ready, Rhenyx sends your booking link and the meeting lands on your calendar.

What you get

  • Answers drawn only from material you’ve approved
  • Clear rules for what always comes to a person
  • Meetings booked through your scheduling link
  • Every meeting in your CRM with the whole conversation attached

You control what it may answer, what always comes to you, and whether replies go out automatically or wait for your approval.

RepliesAll handledExample data
Halden FreightTue 09:40
Jonas K.Does this connect to HubSpot? We live in it.
QuestionAnswered from your material
Answered from Integrations overview, which you approved
Reply sent

It does. Brightwell syncs accounts and activity to HubSpot both ways, so nothing lives in two places.

Step 1 of 6: Jonas K. replies

Maya R. · Lantern HealthIn conversationExample data
Your calendar
MonTueWedThuFriIntro call11:00 · 25 min
Booking link sentWaiting for a slot
CRM recordRhenyx
Maya R.Head of Growth · Lantern HealthReplied
  • Email sent: Two SDR hires in LondonTue 09:12
  • LinkedIn connection acceptedWed 08:30
  • Replied: “Sounds useful. Free Thursday?”Wed 14:20
The whole thread is attached, so the call starts where the emails left off

Step 1 of 5: Reply arrives

Built for trust

You approve the plan. Rhenyx runs it.

Every message goes out under your name and from your domain, so you sign off at the two points that matter.

You approve who to target

No one is sourced until you sign off on the market.

You approve what to say

No one is contacted until you sign off on the messages.

Every claim has a source

Personal details come from research you can see.

People take over cleanly

When a lead needs a person, automation stops for them on every channel.

Integrations

Keep the tools you like. Rhenyx works around them.

Connect your data provider, mailboxes, LinkedIn and CRM, or let Rhenyx run the whole flow on its own.

  • Lead data
  • Lead data
  • Sending
  • Sending
  • Inbox
  • Inbox
  • CRM
  • Channel
See all integrations

What’s next

New channels join the same engine

Because Rhenyx is one platform, every new capability works with the leads, messages and history you already have. Here’s what we’re building next:

  • WhatsApp as a channel, where opt-in rules allow
  • Buying signals that tell you when to reach out

An AI SDR fills one seat. Rhenyx runs the whole motion.

An AI SDR is built to stand in for a person. Rhenyx is the system outbound runs on: targeting, messaging, delivery, replies and handover, in one place, whoever on your team is using it.

Outreach platform vs AI SDR

FAQ

Questions about the platform

Most of it is connecting a mailbox and approving your target market and messages. From one website link, your first campaign can be ready in about an hour.

No. Rhenyx can find contacts for you, or you can connect a provider like Apollo or Lusha, or bring your own list.

Yes. Emails go out from mailboxes you connect, inside your working hours and under your daily limits.

Not unless you choose to. Contacts are checked against your CRM, past campaigns and your do-not-contact list before anyone is reached.

Everything else for that person stops. Routine questions are answered from your material; anything else comes to you with the full thread.

Yes. Invite your team, and anyone can take over a conversation from the lead’s timeline.

See the engine run on your own market

Book a demo and we’ll show you your target market and first emails, built for your company. Nothing is sent until you approve it.

Start free trial
  • Free trial with 500 credits
  • Nothing is sent without your approval
See pricing